In today's marketing and advertising realm, the risk of promoting products such as supplements are not limited to traditional methods such as television or radio advertising. The industry has moved far from these avenues to include internet advertising, social media posts, bloggers, and YouTube channels. These avenues are vast and their use in the promotion of products can be effective if an influencer or paid promoter makes an impact on consumers. In this session, our speakers will explore the legal limits of marketing and advertising through these new channels in the dietary supplement space.
Points of discussion will include:
- Creating an effective strategy of marketing and advertising in the dietary and nutritional space using social media, the internet, YouTube channels, and other avenues
- Understanding consumer trends for dietary supplements in today's climate of instantaneous news
- Exploring the impact of FTC warning letters on influencers and paid promoters in social media
- Understanding the relationship between the supplement company and influencers/promoters who market products but don't mention they are paid to do so.
Speakers:
Claudia Lewis, Partner and Co-Chair, Food and Drug Law Practice, Venable LLP
Alyse M. Aruch, Senior Corporate Counsel, Pfizer Consumer Healthcare
Lauren Medoff, Senior Counsel, AdvoCare International, LP
Visit the event page for more information and to register.