Kimberly Culp will participate in an American Bar Association webinar "Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers" on August 14, 2018. The panel will discuss best practices for counseling brand or social media influencer clients to disclose paid promotions, discounts, coupons, sweepstakes, affiliate links, free products, or anything of value in exchange for a review, post, or endorsement.
Federal Trade Commission (FTC) endorsement is on the rise following debacles like the 2017 Fyre Festival and influencers touting everything from vodka to cryptocurrency to stealthy business schemes. Influencer marketing can generate more than twice the sales of paid advertising, making the allure of engaging influencers and the potential for harm to consumers a formula for social media influencers and companies to get in #trouble. The panel will discuss how social media platforms are making it easier to comply with the FTC’s Endorsement Guides, and how circumventing the guidelines harms everyone.
Visit the event page for details and to register for the webinar.