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"Copyright and Social Media: #Ad Disclosures" at the 33rd Annual Intellectual Property Law Conference hosted by the American Bar Association

April 19, 2018

8:30 AM - 10:00 AM EST

Crystal Gateway Marriott
Arlington

Kimberly Culp will present on the panel for "Copyright and Social Media: #Ad Disclosures" at the 33rd Annual Intellectual Property Law Conference. Celebrities often mention products on social media, but is such a comment always a promotion? Influencer marketing can generate more than twice the sales of paid advertising, making the allure of engaging influencers irresistible. Combined with the potential for harm to consumers, this can be a formula for trouble for social media influencers and companies. Federal Trade Commission (FTC) endorsement is on the rise, following recent debacles and with influencers touting everything from vodka to cryptocurrency and stealthy business schemes.

This program will provide advice on how to counsel brand or social media influencer clients to disclose paid promotions, discounts, coupons, sweepstakes, affiliate links, free products, or anything of value offered in exchange for a review, post, or endorsement. It will describe how social media platforms are making it easier to comply with the FTC's Endorsement Guides, and how circumventing the guidelines harms everyone. Finally, we will be making recommendations for corporate compliance programs that monitor influencer disclosures, adherence to brand guidelines, and the use of copyrights, trademarks, and public images.

Visit the event page for details and to register for this event.